Why Most Consulting Firms Won't Improve Your Customer Experience

Added 8/12/15 9:02 AM

By Sean Echevarria, Business Partnerships Lead


The goals of most management consulting firms revolve around providing information, solutions, and recommendations; however, the current status quo in this field appears to focus more heavily on diagnosis rather than implementation - and it’s a problem for the overall customer experience that many clients are hoping to improve.

By adapting the philosophy of “Tell, maybe show...definitely don’t teach,” some management consulting firms are leaving clients with short-term solutions they may not know how to implement, along with a lack of understanding on how to improve their customer experience in the future, independently of an outside eye.

Here are our recommendations for overcoming some common roadblocks in the industry:

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Topics: Design Thinking Experience Design Lean Methodology Product & Service Design Startups & Business Management

A UX Fairy Tale: The Fox, The Prince & The Pursuit of the Perfect Gift

Added 7/28/15 8:00 AM

By Mona Patel, CEO

“What’s essential is invisible to the eye.”
- The Little Prince by Antoine de Saint-Exupery
As designers and creatives, a great deal of our work is done behind-the-scenes, invisible to the outside eye. Countless hours are dedicated to brainstorming, conducting research, collecting data, nurturing big ideas, using your imagination and discussing endless possibilities - all in the pursuit of the perfect user experience.

But how do you explain this process to a child?

Here is our creative answer to the age old question, “Mommy (or Daddy), what do you do at work?”

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Topics: Design Thinking Experience Design Visual Design Research & Discovery Workshops & Learning

It’s Hard Not to Love First Round

Added 5/28/15 7:42 PM

By Sean Echevarria, Business Partnerships Lead

Have you heard of First Round Capital before? Maybe you have, maybe you haven’t. All you have to know is that they’re a Venture Capital (VC) firm that is “laser-focused on helping seed stage companies become the next big thing.” Sounds like any other firm out there, right? Wrong.

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Topics: Startups & Business Management

UX Design: A Passionate Love, for a Brand

Added 5/15/15 10:45 AM

By Anne Borremans, Senior Visual Designer

Publix is the best grocery store in the country, if not the world. 

I have two coworkers, Abby and Leigh, who agree with me. I know this because the other day in the office someone mentioned Publix, and the three of us proceeded to passionately talk about its wonders for a very long time. 

So what is it that makes a brand so great? What drives a customer to be so satisfied with a brand that they will only see the good in it? They will promote and defend it. The happy customer will essentially become part of that brand’s team. They take sides, and in the case of a Publix fan, Albertsons is lame. Whole Foods is deficient. Not even Wegmans can compare.

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Topics: Design Thinking Experience Design Visual Design Product & Service Design

A Look Behind the UX: Biking the Experience

Added 5/14/15 11:00 AM

By The Motivate Design Team

A glimpse at what inspires our Motivators, the Motivate Design employees, in their daily work lives and beyond. Syrena Huynh and Julie Thiery share how their experiences biking across America shape their UX careers and daily lives.

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Topics: Experience Design Research & Discovery News & Events

Interview Tips: Sneaky S**T My Boss Does in Interviews

Added 5/7/15 4:30 PM

By Lois Siegel, Senior UX Recruiter

Don’t get trapped in these interview pitfalls!

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Topics: Startups & Business Management

#MPOWR-ing Young Creative Thinkers

Added 5/5/15 3:57 PM

By Jack Cole, Director, Design

For the past 6 months here at Motivate Design, we’ve been focusing on evangelizing the power of asking “What if?” to help unlock the creative potential that exists within all of us.

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Topics: Design Thinking Disruption & Innovation What If Technique Workshops & Learning

AI & UX: Small Intelligence Will Rule the World, Part 2

Added 5/1/15 9:47 AM

By Sean Echevarria, Business Partnerships Lead

Within hours of sending off Part 1 of this expose of sorts on my new best friend “Amy” I was greeted with a multitude of different responses from the community, everything from “SO EXCITED, I just signed up for the waitlist” to “AI is not quite there yet!”

This has been sparking a lot of interesting debate within the Motivate Design confines and beyond, and I’d like to directly ask for your comments:

Do you think that artificial intelligence will replace user interfaces? If so, will the user experiences that will ultimately be designed solely focus on how a user interacts with that AI? (Check out Part 1 for a slightly better wording of this question.)

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Topics: Experience Design Product & Service Design Disruption & Innovation

Don't Wait for User Research

Added 4/30/15 11:30 AM

By Matt Karp, Senior Design Researcher

There’s no better case to be made for supporting your revitalization (or introduction) of a product or service than hearing it firsthand from the target customer, and there are any number of ways to get to those insights. 

On a recent visit to San Francisco I made a stop at Little Star Pizza, an Italian restaurant known for their deep-dish pizza. It was a popular place on a Friday night, so I expected to have to go through the usual motions of putting my name on a waitlist and hang around for an hour or so until my name would be called.

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Topics: Design Thinking Experience Design Research & Discovery

AI and UX: The Birth of Small Intelligence, Part 1

Added 4/23/15 8:55 PM

By Sean Echevarria, Business Partnerships Lead

Who is your favorite Artificial Intelligence persona from any movie? This is the question that x.ai asked its Twitter followers a few weeks ago to spark interest in their contest for Ex Machina tickets and having your very own “Amy” -- an AI-powered scheduling assistant.

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Topics: Design Thinking Experience Design Product & Service Design Disruption & Innovation

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