A Minimum Lovable Product Is The Goal

Added 10/7/15 5:08 PM

By Sean Echevarria, Marketing Operations Manager

I recently attended a few tech talks that have begun to reference the importance of having the MLP (Minimum Lovable Product) rather than an MVP (Minimum Viable Product). Those who support an MLP-mindset believe in launching with a superior user experience. On the opposite end of the spectrum, those who adopt an MVP-mindset stress primarily launching only with the necessary features to make the product functional and not adding anything more beyond that.

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Topics: Lean Methodology Product & Service Design Startups & Business Management

4 Tips For Hiring A UX Designer

Added 9/30/15 5:08 PM

By Jesse McBride, Senior UX Recruiter


In a competitive market like User Experience (UX), it only gets messier. Common statements like “we’ll need them to do all the visual and UX work”, or “they’re going to need to code in HTML/CSS and JavaScript” serve as the bane of many a designer’s existence.  The gap between skills sets and many job descriptions is often wide, and can only be bridged through education and understanding. 

Nowadays, your business does not have employees; your employees ARE your business. Bringing the wrong person onto your team can negatively affect culture, alter team dynamics, and even lead to the failure of a product.

 As a design focused recruiter who studied user experience, my perspective on this issue is a bit 2-sided, so I would like to share some of what I’ve learned over the past few years. 

Here are 4 things to be mindful of when hiring a UX designer:

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Topics: Product & Service Design Startups & Business Management Career and Hiring

Maple: Super Sticky UX

Added 9/25/15 3:00 PM

By Scott Pobiner, Vice President


Do we really need another food delivery service? No, we don't but that's not why I think Maple is sticky (pardon the pun). What makes Maple sticky is great UX: from before you knew you were hungry, until you've eaten your last bite of seared edamame and quinoa salad. Here's what Maple does exceedingly well to grab customers (like our extremely excited team members below) and hold on:

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Topics: Experience Design Visual Design Product & Service Design Disruption & Innovation

Making UX Insights Matter

Added 9/16/15 9:45 AM

By Wendi Chiong, Senior Design Researcher

A few weeks ago I was invited to speak with General Assembly’s UXDI Immersive course. I was thrilled to meet a whole cohort of new UXers who are excited to begin their careers in this field.

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Topics: Design Thinking Research & Discovery

The Power of Community

Added 9/1/15 4:49 PM

By The Motivate Design Team

“Tribes are about faith - about belief in an idea and in a community. And they are grounded in respect and admiration for the leader of the tribe and for the other members as well.”
- Seth Godin

 Looking at that quote now, and knowing how successful open-source and collaborative communities have become in recent years, one can’t help but wonder if the old adage has changed from “build it and they will come” to “build it with others and it will grow.”

There’s no denying the power of community. Open-sourcing challenges the status quo every day, and being open and receptive to feedback has given rise to some of the most popular communities on the web, such as Reddit, ProductHunt, and YouTube. And it continues to be a driving force for some of the most popular companies in the world.

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Topics: Startups & Business Management

Why Most Consulting Firms Won't Improve Your Customer Experience

Added 8/12/15 9:02 AM

By Sean Echevarria, Marketing Operations Manager


The goals of most management consulting firms revolve around providing information, solutions, and recommendations; however, the current status quo in this field appears to focus more heavily on diagnosis rather than implementation - and it’s a problem for the overall customer experience that many clients are hoping to improve.

By adapting the philosophy of “Tell, maybe show...definitely don’t teach,” some management consulting firms are leaving clients with short-term solutions they may not know how to implement, along with a lack of understanding on how to improve their customer experience in the future, independently of an outside eye.

Here are our recommendations for overcoming some common roadblocks in the industry:

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Topics: Design Thinking Experience Design Lean Methodology Product & Service Design Startups & Business Management

A UX Fairy Tale: The Fox, The Prince & The Pursuit of the Perfect Gift

Added 7/28/15 8:00 AM

By Mona Patel, CEO

“What’s essential is invisible to the eye.”
- The Little Prince by Antoine de Saint-Exupery
As designers and creatives, a great deal of our work is done behind-the-scenes, invisible to the outside eye. Countless hours are dedicated to brainstorming, conducting research, collecting data, nurturing big ideas, using your imagination and discussing endless possibilities - all in the pursuit of the perfect user experience.

But how do you explain this process to a child?

Here is our creative answer to the age old question, “Mommy (or Daddy), what do you do at work?”

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Topics: Design Thinking Experience Design Visual Design Research & Discovery Workshops & Learning

It’s Hard Not to Love First Round

Added 5/28/15 7:42 PM

By Sean Echevarria, Marketing Operations Manager

Have you heard of First Round Capital before? Maybe you have, maybe you haven’t. All you have to know is that they’re a Venture Capital (VC) firm that is “laser-focused on helping seed stage companies become the next big thing.” Sounds like any other firm out there, right? Wrong.

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Topics: Startups & Business Management

UX Design: A Passionate Love, for a Brand

Added 5/15/15 10:45 AM

By Anne Borremans, Senior Visual Designer

Publix is the best grocery store in the country, if not the world. 

I have two coworkers, Abby and Leigh, who agree with me. I know this because the other day in the office someone mentioned Publix, and the three of us proceeded to passionately talk about its wonders for a very long time. 

So what is it that makes a brand so great? What drives a customer to be so satisfied with a brand that they will only see the good in it? They will promote and defend it. The happy customer will essentially become part of that brand’s team. They take sides, and in the case of a Publix fan, Albertsons is lame. Whole Foods is deficient. Not even Wegmans can compare.

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Topics: Design Thinking Experience Design Visual Design Product & Service Design

A Look Behind the UX: Biking the Experience

Added 5/14/15 11:00 AM

By The Motivate Design Team

A glimpse at what inspires our Motivators, the Motivate Design employees, in their daily work lives and beyond. Syrena Huynh and Julie Thiery share how their experiences biking across America shape their UX careers and daily lives.

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Topics: Experience Design Research & Discovery News & Events

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