The Power of Storytelling

Added 12/5/14 9:30 AM

By Sean Echevarria, Business Partnerships Lead

Now this is a story all about how my life got flipped-turned upside down, and I'd like to a minute just sit right there. I'll tell you how... Well you know the rest. And man did the Fresh Prince know how to tell a story. This blog post is part of The Power Series. As you can probably tell, I'm going to focus the next few minutes on the power of storytelling. 


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Topics: Design Thinking Startups & Business Management

Put an Icon on It

Added 12/1/14 5:15 PM

By Anne Borremans, Senior Visual Designer

As a visual designer, I'm often tempted to add iconography to the designs I'm working on. After all, they're an effective way to add visual interest and clarity to the message at hand, right? They explain actions and tasks, communicate instantly (and in a universal language!)--they make comprehension simple, right?! Well, that's what a lot of people think. But it's not really that cut and dry. It depends. Sometimes icons are a fantastic idea. And sometimes they're a terrible one. 

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Topics: Design Thinking Visual Design

The Power of Asking

Added 11/24/14 4:52 PM

By Sean Echevarria, Business Partnerships Lead

A few years ago when I started to get into entrepreneurship and the startup community, I had decided that TechCrunch Disrupt was a must-see event that I had to cross off my bucket list. Fast forward to this past May, and I was there in person watching Fred Wilson give some insightful advice to the entire crowd. I couldn’t believe it. I was a few feet away from some of my most admired role models, and I was there for FREE.

When I tell people this story, their eyes widen in astonishment! FREE?! How did you get those tickets (tickets are typically around $2500)? I simply tell them that I just asked for it.

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Topics: Startups & Business Management

Moving Parts: 10 Tips to Help You Rock Field Research

Added 11/19/14 2:30 PM

By Zarla Ludin, Director, Insights

I spent the past three weeks in rural northern Michigan doing ethnographic field research. Just for clarity's sake: I wasn't in the Upper Peninsula. I spent time near Oscoda, Marion, Manistee, and Traverse City enjoying the peaceful drives on back roads and eating in small cafes. Granted, I didn't always get the best coffee in the morning, but hitting the road before sunrise (daylight savings hadn't yet kicked in), and watching the sun come over fields of golden crops and tree tops reminded me how much of the world I'm not exposed to on a daily basis. It's a good reminder for a researcher to have from time to time, because although I pride myself in walking into projects without assumptions, traveling is the best way to live it.

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Topics: Experience Design Research & Discovery

Highly Regulated Industries: Overcoming 3 Common Barriers to Success

Added 11/11/14 11:30 AM

By Rae Marie Guimond, Marketing Manager

Federal regulations, industry status quos, lawyers and potential litigation: it’s a daunting task to engage in design thinking to spur innovation and develop new products and processes in highly regulated industries. Even though successful outcomes could prove valuable, some people would say it takes too much time and money to explore how experience strategies and design thinking can positively alter end user experiences. We tend to encounter some common barriers when speaking with organizations in industries such as finance, pharmaceutical and healthcare.

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Topics: Design Thinking Experience Design Disruption & Innovation

Many Minds for Design: DxB 2014 Social Innovation Workshop

Added 11/10/14 9:23 AM

By Syrena Huynh

Design Exchange Boston (DxB) hosted their 2014 DxB360 Social Innovation Challenge, an annual design thinking workshop, last month. In benefit of Boston Women’s Fund, this year’s challenge was led by Motivate Design, addressing poverty in the hopes of creating a more equitable future for affected women and children in Boston. The collaboration engaged 16 participants from varying professional, ethnic and economic backgrounds, challenging them to use a qualitative research approach to inform their social challenge solutions.

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Topics: Design Thinking Disruption & Innovation Workshops & Learning

Business Innovation: The Kayak Mindset

Added 9/30/14 1:14 PM

By Mona Patel, CEO

I set out to design a company that operates like a kayak -- a nimble, fast team that can navigate rough waters and come through it all feeling great about what we accomplish each day.

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Topics: Design Thinking Disruption & Innovation Startups & Business Management

The What If Technique presented by Motivate Design

Added 9/26/14 10:40 AM

By Mona Patel, CEO

Why What If? What If expands your mind and opens up possibilities. Why is hunting for an answer and explanation -- it's closing the loop. The What If Technique helps you engage a disruptive mindset for innovation, design thinking and user experiences.

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Topics: Design Thinking Experience Design Disruption & Innovation

The Business of Business Culture: Shift From Blame to Brave

Added 9/16/14 1:10 PM

By Mona Patel, CEO

Sometimes client work runs counter to your established company principles. After successfully working with a client for many months, one of my employees came to me seeking advice on how to handle a peculiar situationEssentially, the client lead wanted us to conduct a user research project using the wrong strategy. 

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Topics: Disruption & Innovation Startups & Business Management

Let's Say Hello at the Future of Storytelling Summit 2014!

Added 8/28/14 11:30 AM

By Mona Patel, CEO

Will I see you at The Future of StoryTelling this October? I'm excited to attend this unique summit on reinventing the way stories are told. As a user experience professional, storytelling is at the heart of what my team and I do. It’s the reason I left a large company five years ago to start a boutique user experience and design agency.

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Topics: Design Thinking Experience Design

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