by Nathan Fernandez | Oct 4, 2018 | White Papers
The Friendship Groups Toolkit Part 1 By: Motivate Design September 27th, 2018 Uncover More User Motivations and Behaviors and Approach User Research Differently with Friendship Groups. Design Thinking is equal parts mindset, strategy, and tactical approach, that when...
by Nathan Fernandez | Oct 4, 2018 | White Papers
Journey Maps Mindset By: Motivate Design Using customer journey mapping to spark innovation. Discover a holistic view of customer engagement with your brand. Fin the best way to create customer journey maps for your project. Design Thinking is equal parts mindset,...
by Nathan Fernandez | Oct 4, 2018 | White Papers
Retail Ethnography in Practice By: Motivate Design Better your brand’s shopping experience with three effective approaches for observing and listing to your customers. Customer satisfaction and exceptional shopping experiences rarely occur spontaneously. This...
by Nathan Fernandez | Oct 4, 2018 | White Papers
The Friendship Groups Toolkit Part 2 By: Motivate Design Find Industry-Defining Insights. Design research techniques to push you beyond best practices. Just imagine: what if there were no more two-way mirrors? What if focus groups were personal, fun and customizable?...
by Nathan Fernandez | Oct 4, 2018 | White Papers
Facets of Design By: Motivate Design September 27th, 2018 Part Science, Part Art: All Design. What Does UX Really Mean? User Experience (UX) design is a multidimensional process that helps to uncover what customers really want across all touchpoints in order to design...
by Nathan Fernandez | Oct 2, 2018 | White Papers
The UX Strategy Equation By: Motivate Design Is UX Strategy an Approach, a Framework, a Philosophy or a Methodology? Design Thinking is equal parts mindset, strategy, and tactical approach, that when adopted and applied consistently, can deliver...
