The Friendship Groups Toolkit Part 1

The Friendship Groups Toolkit Part 1

By: Motivate Design September 27th, 2018 Uncover More User Motivations and Behaviors and Approach User Research Differently with Friendship Groups. Design Thinking is equal parts mindset, strategy, and tactical approach, that when adopted and applied consistently, can...
Journey Maps Mindset

Journey Maps Mindset

By: Motivate Design September 27th, 2018 Using customer journey mapping to spark innovation. Discover a holistic view of customer engagement with your brand. Fin the best way to create customer journey maps for your project. Design Thinking is equal parts mindset,...
Retail Ethnography in Practice

Retail Ethnography in Practice

By: Motivate Design September 27th, 2018 Better your brand’s shopping experience with three effective approaches for observing and listing to your customers. Customer satisfaction and exceptional shopping experiences rarely occur spontaneously. This white paper...
The Friendship Groups Toolkit Part 2

The Friendship Groups Toolkit Part 2

By: Motivate Design September 27th, 2018 Find Industry-Defining Insights. Design research techniques to push you beyond best practices. Just imagine: what if there were no more two-way mirrors? What if focus groups were personal, fun and customizable? Or–even...
Facets of Design

Facets of Design

By: Motivate Design September 27th, 2018 Part Science, Part Art: All Design. What Does UX Really Mean? User Experience (UX) design is a multidimensional process that helps to uncover what customers really want across all touchpoints in order to design elegant...
The UX Strategy Equation

The UX Strategy Equation

By: Motivate Design September 27th, 2018 Is UX Strategy an Approach, a Framework, a Philosophy or a Methodology? Design Thinking is equal parts mindset, strategy, and tactical approach, that when adopted and applied consistently, can deliver transformative business...