Today’s companies are increasingly turning to customer-centric methodologies to solve business challenges and stoke innovation. It’s no surprise, then, that many of them have adopted design thinking principles to better understand and empathize with their customers.
“If creativity is a muscle, then design thinking is the gym.”
Equal parts mindset, strategy, and tactical approach, design thinking has the power to deliver transformative results when implemented and applied consistently. Far more than a recent fad, this approach makes it possible for designers and other problem solvers to gain powerful insights about users that can greatly improve customer experiences.
Design thinking begins with research, collecting data from a variety of channels to understand the motivations of customers and cultivate a consideration of their needs. Armed with this knowledge, designers then follow a four-step process to deliver solutions:
- Define the Problem (or Opportunity)
- Ideation and Solution Development
Here at Motivate Design, we employ design thinking principles in all aspects of our work. For a look at how our proven methodology has already benefited our clients and to learn how design thinking can benefit your organization, check out our latest whitepaper, “Design Thinking and Business Impact.”