Back to all

Samsung

Experimenting with augmented reality
Industry:
Digitalization
Services:
UX Research, Strategy and Design
Services:
  • Business & IT analysis
  • UX/UI Design
  • 2D objects design from scratch
  • SW Development (AR Unity engine, iOS and Android apps)
  • Testing

Client

Samsung

What We Did

We have created an application in the IKEA Place style for Samsung. The users can try there, which Samsung television would fit their home best. All they have to do is to scan the environment and to place the TV in augmented reality.

The Outcome

  • We created an intuitive environment with minimum hints
  • It was necessary to create all 2D components from scratch, including animations. The biggest challenge was the wall detection, which is not sufficiently reliable in AR