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Vienna Insurance Group

Assistance service and insurance Beacon+ provides a helping hand in hard times

Industry:

Insurance

Services:

Research of customer needs, Market research, Design Thinking workshops, Opportunity identification, Idea creation, Market validation of attractivity of the idea, Product design, UX/UI design, Pricing, Marketing campaign, Pilot test leading, Product launch assistance, Sales training
Services:
  • Research of customer needs
  • Market research
  • Design Thinking workshops
  • Opportunity identification
  • Idea creation
  • Market validation of attractivity of the idea
  • Product design
  • UX/UI design
  • Marketing campaign
  • Pricing
  • Pilot test leading
  • Product launch assistance
  • Sales training

Client

Kooperativa, one of the largest insurance companies in Central Europe, part of Vienna Insurance Group.

What We Did

Helped discover opportunities for new customer segments, created, incubated and launched
Infoline Beacon and Insurance Beacon+ products.

The Outcome

  • Product launched in 2020
  • 1st service of its kind in Central Europe
  • 5 critical areas of assistance involved (health, social, legal or IT service, psychology/well-being, solving emergency situations in the household)
  • 24/7 availability
  • Thousands of services sold
  • 2022 handed over to internal team
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Contacts

590 Madison Avenue, 21st Floor
New York, NY 10022

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