Welcome to Motivate’s digital magazine with our insights, perspectives and best practices to help you achieve maximum impact from investments into UX.

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Learn the whats, whys and hows of customer journey mapping so you can begin using journey mapping to study and enhance customer engagement.

In The UX Strategy Equation, Mona Patel, CEO of Motivate Design, aligns service design, lean UX and disruptive design thinking to create an experience strategy that produces amazing ideas that change experiences, not just interfaces.